The World Baseball Softball Confederation (WBSC) has today appointed The Works to design the official look for the inaugural Premier 12 competition.
The Works will manage the brand design and complete artwork rollout for the new tournament, dubbed "the new flagship pro baseball World Championship".
The Works will bring an extensive background in brand identity and design having worked with a range of major international sporting events including eight FIFA World Cup Finals and UEFA Champions League Finals.
"The WBSC is thrilled to partner with industry leaders like The Works to develop a universally appealing and exciting look that not only captures but enhances what The Premier 12 brand represents, and collectively elevates the profile of the WBSC," said Masaru Yokoo, WBSC Baseball marketing director.
The Premier 12 platform, which uses the top 12 in the WBSC World Baseball Rankings as its qualification method, will award the highest amount of world ranking points of any international baseball event and distribute a multi-million dollar prize fund.
"We are delighted to have been appointed by the WBSC," said Roy Webber, chief executive of The Works.
"Baseball is one of the world's biggest sports, and our team is particularly excited with this new challenge.
"We aim to deliver an official look and rollout that will reflect the global appeal and the position of this exciting new world championship platform."
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