Kim Gavin, a British choreographer and former ballet dancer, will play the leading role at the Opening Ceremony at Twickenham Stadium on September 18, which is due to take place before the first match of the tournament between England and Fiji. 

He has been the creative vision behind some of the most high profile performances and events in recent years, including the Take That Circus Tour, Concert for Diana at Wembley Stadium, Help for Heroes concert at Twickenham Stadium and the London 2012 Olympic and Paralympic Closing Ceremonies.

Unspun Creative, led by Sara Donaldson, set up and managed the production company that delivered all four Olympic and Paralympic Ceremonies, launched London Heathrow's Terminal 2 and 5, and delivered the Opening Ceremony of the Invictus Games.

Both Unspun Creative and Kim Gavin were instrumental in the production of the highly-acclaimed London 2012 Closing Ceremony ©Getty Images



The appointments were made following a competitive tender process run by England Rugby 2015.

"We are pleased to confirm the appointment of Unspun Creative as the creative producers of our Opening Ceremony," said Debbie Jevans, England Rugby 2015 chief executive.

"Unspun has a great track record of designing creative and inspiring shows and ceremonies and they will deliver a unique and engaging Opening Ceremony for Rugby World Cup 2015.

"We look forward to announcing further details on the content and format of the Opening Ceremony next year."

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