By Paul Osborne

Samsung has extended its partnership with the IPC through to beyond Tokyo 2022 ©Getty ImagesSamsung Electronics has announced a partnership extension with the International Paralympic Committee (IPC) which will run through to Tokyo 2020. 

Samsung has been the IPC's Worldwide Paralympic Partner in the Wireless Communications Equipment category since 2006.

This new agreement ensures that Samsung will remain as one of the IPC's Official Worldwide Paralympic Partners, with the partnership due to expand after 2016 to cover "Wireless Communications Equipment and Computing Equipment," including smartphones, tablets, laptops, personal computers and other computing equipment, and desktop printers.

"Samsung aims to empower athletes to spread their passion and dedication through our wireless technology, inspiring Paralympic Games fans worldwide," said Younghee Lee, executive vice-president of global marketing, IT and mobile division at Samsung Electronics.

"We are thrilled to extend our partnership with the IPC, and we plan to develop a variety of meaningful programmes together with the Paralympic athletes, to honour their competitiveness and Paralympic spirit."

Starting with Turin 2006, Samsung has supported Beijing 2008, Vancouver 2010, London 2012 Sochi 2014 and will sponsor the Rio 2016, Pyeongchang 2018 and Tokyo 2020.

The new deal will see Samsung and the IPC continue the Samsung Paralympic Blogger programme, where athletes have the chance to connect directly with fans via social media.

The pair will also continue in their aim to change people's perception of Paralympic athletes where they hope to ensure people view them as athletes with the same shared passion for sport.

This campaign has been pushed by the "Sport Doesn't Care" video which was updated for the Sochi 2014 Paralympic Winter Games following its success during London 2012.

"Samsung and its wireless technology have a long and rich history in delivering unforgettable moments for the last five Paralympic Games," said IPC President Sir Philip Craven

"Through various campaigns, Samsung has led the way in engaging the wider public in the day-to-day lives of Para-athletes in the lead-up to and during Games time.

"We are delighted to be able to continue inspiring more people to become engaged and involved in the Paralympic Movement and Paralympic Games together with Samsung."

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