West Ham United has released new CGI images of what the Olympic Stadium will look like once renovation work has been completed and also revealed details of their hospitality package.
"Irons" is the Premier League club's nickname, a result of them having been founded in 1895 as Thames Ironworks FC before rebranding as West Ham United five year later.
The club's name "West Ham United", is emblazoned across one side of the the arena.
West Ham secured tenancy of the Olympic Stadium in March 2013, taking a 99-year lease.
They are due to move into the Stadium ahead of the 2016-2017 season.
The club will pay around £2 million ($3 million/€2.5 million) a year in rent, with the British Government stumping up around £60 million ($98 million/€77 million) of the £150 million ($244 million/€192 million) to £190 million ($309 million/€244 million) renovation project at a venue originally built for athletics.
The unveiling of new images comes in conjunction with the club's launch of the hospitality offering at the Olympic Stadium.
Under the "Club London" banner, West Ham has unveiled four hospitality options: the BM6, an invitation-only club named after club legend Bobby Moore, who captained England to World Cup victory in 1966; 16 private executive boxes for up to 10 guests; Arnold Hills, a private dining club; and The Royal East, described as a "chic and elegant" contemporary lounge.
A reservation and sales centre has been opened by the club at Westfield, the shopping complex which sits next to the Queen Elizabeth Olympic Park.
The club has pledged that every current corporate member and season ticket holder will be offered a dedicated appointment in order to choose the right seat in the new venue.
More than one third of the 16 executive boxes have already been sold, according to club vice-chairman Karren Brady, one of several Board members to reveal the plans.
"We have been inundated with interest in these new hospitality areas and I am pleased to report that we have already sold more than a third of our executive boxes before the new Reservation Centre has even launched," she said.
"This is an incredibly exciting milestone for us as it is the first announcement on the way to revealing all of our world-class plans for the new Stadium.
"The details released today show that we have been true to our word, in that the new-look Stadium will look and feel like West Ham's home."
West Ham's move into the Olympic Stadium has faced much turmoil since bidding began in August 2010, with Tottenham Hotspur and Leyton Orient applying for judicial review to overturn the decision made by the London Legacy Development Corporation.
After tenancy bids reopened following the collapse of West Ham's move, Leyton Orient proposed a ground share with West Ham, however, West Ham dismissed the suggestion.
Following West Ham being named the anchor tenants in March 2013, Leyton Orient pursued with a written application for a judicial review into the tenancy, but this was rejected by the court.
A confidential settlement was finally reached between Leyton Orient and the Premier League in July leading to the club dropping its legal challenges over the stadium.
Tottenham were said to be considering a ground share with West Ham during the 2016-2017 season due to the building of their own new stadium.
Brady has indicated that West Ham would prevent their London rivals from sharing the ground, however.
"In reality they probably could - but only with our permission," said Brady.
"No one has asked us for our permission and, if they did, we would probably say no, depending on who it is - if you get my drift.
"We are the anchor tenant for the winter matches and nothing else can happen in that time without our permission and our football matches take priority over everything else."
Contact the writer of this story at [email protected]
September 2014: West Ham offer fans chance to monitor progress on new Olympic Stadium home via time-lapse cameras
September 2014: Installing roof on London 2012 Olympic Stadium could lead to £15 million increase in conversion costs
July 2014: Leyton Orient end London 2012 Olympic Stadium dispute after settlement reached
February 2014: West Ham find buyer for Upton Park ahead of move to London Olympic Stadium
January 2014: Balfour Beatty unveiled as lead contractor to re-develop London Olympic Stadium