Sky Sports launch dedicated Ryder Cup channel while coffee lovers can enjoy Nespresso at Gleneagles

By Daniel Etchells

Sky Sports' Ryder Cup channel has been officially launched providing exclusively live coverage from Gleneagles of golf's most prestigious team competition.

Sky Sports Ryder Cup, which replaces Sky Sports 4 for a period of two weeks, will continue until 6am GMT on October 2.

As well as providing live coverage of all three day's play, the channel will offer round-the-clock golf programming including the Opening Ceremony, build-up shows, documentaries and player interviews.

Highlights and analysis of the day's matches and a preview of the following day's will be available from 7 until 10pm, from Friday (September 26) to Sunday (September 28).

The channel forms part of Sky Sports' coverage across television, mobile and online which also includes Sky Sports News HQ, apps, skysports.com and their On Demand service.

"The Ryder Cup is one of the biggest events in sport and we're offering our viewers coverage to match," said Sky Sports managing director Barney Francis.

"Our dedicated channel will tell the complete story; fascinating features, comprehensive build up, and of course live coverage of all three days.

"We can't wait."

America and Europe captains Tom Watson (left) and Paul McGinley (right) with the Ryder Cup ©Getty Images

Golf fans lucky enough to witness the action first-hand will be able to sample Nespresso, the official coffee supplier of the event, at their bespoke Coffee Bar boutique and various outlets throughout the course.

During the tournament, visitors to the Nespresso Coffee Bar will have the opportunity to engage with the social media conversation surrounding the event.

The Nespresso social wall, a specially made viewing screen, will aggregate the social media conversation in one place and in real time to deliver a fully immersive experience for visitors and guests.

Earlier this year, Nespresso partnered with golf legend and 2012 Ryder Cup winning captain José María Olazábal and Ryder Cup Ambassadors Marvin Humes and Jodie Kidd to launch a global search for the "perfect shot".

Nespresso Club members and golf enthusiasts alike attempted to win the accolade of producing the most innovative and creative golf shot in an attempt to outshine Olazábal's efforts.

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