The first LG Cup 2014 ended on Monday (August 25) and was held at LG Champions Park in Incheon, South Korea.

The opening contest and championship finale of the LG Cup 2014 were both broadcast nationally in South Korea by cable network MBC Sports+.

It was held thanks to a partnership between the South Korean electronics giant, the International Baseball Federation and the Women's Baseball Association of Korea.

"LG is proud to take a leadership role in celebrating women's achievements, whether that's in the sports arena, family, or business," said Bon-joon Koo, vice chairman and chief executive of LG Electronics.

"We think it's important that women continue to have opportunities to participate and succeed in fields that are traditionally off-limits to them."

LG helped to cover the expenses of a women's baseball club from India, enabling the 22 members to make the journey to South Korea to compete in the competition.

It was contented by seven countries - Australia, Hong Kong, India, Japan, South Korea, Taiwan and the United States.

Japan's Osaka University won the contest.

WBSC President Riccardo Fraccari sees the partnership with LG Electronics as a key part of the governing body's drive to open the sport to more women ©Getty Images for DAGOC



Riccardo Fraccari, president of the World Baseball Softball Confederation (WBSC), said: "The WBSC is extremely honoured that a global, multinational corporation like LG is committed to offering new and expanded opportunities for women to succeed on the global stage and to inspire and bring more girls and young people to choose sport through WBSC's disciplines.

"The support and sponsorship of an industry leader like LG sends a powerful message about the growing appeal of WBSC's sport disciplines - and women's sport in particular - as vehicles to tear down social barriers and stereotypes, while aligning with various business strategies and socially responsible investments."