FIFA, football's governing body, said more than one billion users visited its "Global Stadium" - a social, online and mobile hub open during World Cup matches - to follow the games and engage with fans.

The platform recorded more than 40 billion page impressions by the time the final whistle blew on the tournament yesterday.

Around 107 million people connected to FIFA's official website and app content on a mobile device during the month-long competition.

The official FIFA app has become the biggest sports event app of all time, with 28 million downloads.

FIFA says 451 million Facebook users were reached with official content about the World Cup, while its Twitter followers passed the 16 million mark, with an average of 10 new followers per second recorded on the opening match day.

Germany's World Cup final, and ultimate victory, against Argentina, sparked 35.6 million tweets ©FIFA via Getty Images



A huge 35.6 million tweets were sent about the World Cup final, which was won by Germany after an extra-time winner ended Argentina's hopes.

Followers of the official FIFA World Cup Instagram app increased from 42,000 to 800 million in 31 days.

"This has been the first truly mobile and social World Cup," said FIFA President Sepp Blatter.

"The official FIFA app became the biggest sports event app in the world and we have seen huge growth across our social accounts.

"The one billion attendance in the Global Stadium created the sense of togetherness the World Cup brings and the shared excitement that digital platforms offer."