By Duncan Mackay

The British Olympic Association have launched an interactive map on Pinterestwhich looks at its Olympic history ©BOAThe British Olympic Association (BOA) have launched an interactive Pinterest Map which looks at its entire history of Team GB at the Olympic Games.


From Britain's first-ever Olympic gold medallist, weightlifter Launceston Elliot in Athens 1896, to the men's curling silver at Sochi 2014 and all the medals won in-between, you can take a trip around the world and relive Team GB's Olympic history.

The interactive map also features medal successes, Olympic Games logos and other top Team GB moments, covering every Olympic Games from 1896 to 2014.  

It is the latest part of Team GB's social media strategy on the Rio 2016 as the BOA continues to try to engage with new audiences and fans. 

The BOA also have plans to launch an historical timeline on its Facebook page, which has more than 1.2 million likers, with one Winter and Summer Games launched each day. 

The timeline will feature as Facebook milestones and a photo album full of Team GB moments, stadium pictures and medal tallies.

The Pinterest map tracking Team GB's Olympic history is part of a the British Olympic Association's social media strategy ©Team GBThe Pinterest map tracking Team GB's Olympic history is part of a the British Olympic Association's social media strategy ©Team GB

Created in-house by the BOA's social media team, the "aim is to feature the greatest moments of Team GB's Olympic history in a slightly more engaging way," spokesman Adrian Bassett told insidethegames.

"Pinterest will become an online scrapbook for Team GB to share content which inspires, engages, informs and entertains."

With Team GB still riding on a high after the success of London 2012, where it finished third in the overall medals table with a tally that included 29 golds, and an outstanding performance at Sochi 2014, including victory in the women's skeleton for Lizzie Yarnold, the aim is to capitalise on unprecedented interest.

"The aim is to keep Team GB topical for 12 months of the year, not just every two years when there's an Olympic Games," said Bassett.

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