Swiss watchmaker Tissot has been named the official timekeeper and partner of the inaugural European Games here next year, it was announced today.
Tissot will also be provided exclusive rights to use the Baku 2015 Games marks, logos, and designations worldwide.
"I am delighted to welcome Tissot both as official timekeeper and an official partner of the Baku 2015 European Games," said Simon Clegg, chief operating officer of Baku 2015.
"This association provides strong assurance for the timekeeping and scoring at the Games, and also the opportunity to promote Baku 2015 internationally through a high calibre brand of strong, international repute."
As part of the deal, Tissot will also create a bespoke marketing campaign to promote the partnership across its worldwide distribution network, with special focus on European markets.
The company will also play a key part in tonight's Baku 2015 One Year to Go celebrations by providing two official countdown clocks, one located in the city centre and one at the Heydar Aliev International Airport.
"We are looking forward to working with everyone at BEGOC [Baku European Games Organising Committee] to ensure the smooth running of the Baku 2015 European Games," said François Thiébaud, President of Tissot.
"These Games reflect the Tissot spirit perfectly by its diversity and the incredible dynamism it projects.
"We are proud to be able to demonstrate our skills at such an incredible event, which allows us to showcase our abilities in many different ways.
"It also allows us to prove ourselves as timekeeping requires the most accurate measurement and further confirms the quality of our watches."
Tissot and Swiss Timing have extensive experience of timekeeping at major international sporting events with Swiss Timing having been responsible for timekeeping and data handling at every Olympic Games since 1976.
Contact the writer of this story at [email protected]
June 2014: Baku 2015 welcomes Chef de Missions as city prepares for important landmark
June 2014: Baku 2015 "fully confident" suitable triathlon swimming venue will be found after oil pollution concerns
June 2014: Baku 2015 appoints Official Ticketing Supporter for European Games
May 2014: Baku 2015 set to reveal "two or three" sponsors as Hickey urges Europe to "make history"
May 2014: Baku 2015 unveil Procter & Gamble as first sponsor for European Games