By Paul Osborne

Nielsen has been named the official market research supplier for the Rio 2016 Olympic and Paralympic Games ©Rio 2016Global information and measurement company Nielsen was today named the official market research supplier for the Rio 2016 Olympic and Paralympic Games.

The multi-national company will be responsible for providing information on public opinion and expectations in relation to the Games.

It will be the third Olympic and Paralympic Games the company has worked for following its involvement at London 2012 and Beijing 2008.

"It is a great pleasure to have Nielsen as our official supplier," said Rio 2016 President Carlos Nuzman.

"For the Beijing and London Games, Nielsen provided the Organising Committees with excellent, detailed knowledge.

"Listening to society is fundamental to the organisation of the Games and the information that we receive will be crucial for our decision-making and will become of the great legacies for Brazil."

The partnership was signed during a special ceremony in the Cidade Nova district of the Rio de Janeiro, home of the Rio 2016 headquarters.

Following the signing, Nielsen, which has a presence in more than 110 countries and has operated in Brazil for more than 40 years, highlighted the importance of dialogue with society and the pursuit of excellence in the organisation of the Rio 2016 Games.

"Hosting the Olympic and Paralympic Games is a historical moment, that changes a country," said Eduardo Ragasol, President of Nielsen Brazil.

"Organising these events is the most important showcase that a country can have.

"Our mission is to help the Olympic Movement take decisions and support Brazil in delivering the best Games in history. 

"We are totally committed to his goal."

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