The first official poster produced for the Olympic Games was at Stockholm in 1912. After a thorough examination of several sketches sent in, and after having conferred with prominent Swedish artists in the matter, the Swedish Olympic Committee, chose a design by Olle Hjortzberg, of the Royal Academy, which had been sent in to the Committee in 1910, but had afterwards been slightly altered, representing the march of the nations - each athlete with a waving flag - to the common goal of the Olympic Games. The poster proved so popular that it needed to be reprinted several times to satisfy demand.