December 11 - Renault-Nissan Alliance have been announced as the main partner of the SportAccord World Mind Games, which opened with a special ceremony at the Beijing International Convention Centre tonight, featuring 150 players from 40 countries battling to share the $1.4 million (£855,000/€1.1 million) available in prize money.
As part of the new deal, Renault-Nissan are offering the winners of the online tournaments being held in conjunction with the World Mind Games a Nissan Tiida compact car and a Renault Koleos compact SUV.
China is Nissan's single largest passenger car market worldwide, with 1.25 million vehicles sold in 2012, and last week long-time partner Renault announced that it will soon begin industrial operations in the country.
"As the Renault-Nissan Alliance continues to invest for the future growth of the Chinese automotive industry, it makes sense for us to expand our visibility through supporting important cultural and sporting events," said Renault-Nissan's director of marketing communication Simon Sproule.
"We are proud to support the people of China and the city of Beijing as they host this year's SportAccord World Mind Games."
The new deal was welcomed by Marius Vizer, President of SportAccord.
"We are delighted that the Renault-Nissan Alliance will be joining as a new partner of the third edition of the SportAccord World Mind Games," he said.
"Renault-Nissan's association with the Event and the online tournaments will provide an opportunity to reach millions of loyal mind sports fans in China and around the world."
This is the second multi-sport event Vizer has overseen since he replaced Hein Verbruggen as SportAccord President in May, following the World Combat Games in St Petersburg in October.
He plans to launch other multi-sport events in the near feature, including Beach Games and Urban Games.
The World Mind Games will feature bridge, chess, draughts, Go and Xiangqi.
"World Mind Games are very important for us," Vizer said.
"This multi-sport competition is one we love to improve each time it is hosted.
"We hope that the Olympic and non-Olympic multi-sport competitions will continue to develop on the global scale and inspire and entertain sports communities, media, international federations and fans."
This year's SportAccord World Mind Games, which is due to last until December 18, will reach 600 million viewers worldwide through five simultaneous high definition productions, it is claimed.
A four hour world daily feed will reach 36 countries across the globe and Beijing TV and CCTV are planning to broadcast live for a cumulative 190 minutes per day.
Additionally, QQ.com and sina.com, two of the largest websites in China will be broadcasting the event on their internet platforms.
The Beijing Olympic City Development Association will also for the first time be sharing the SportAccord World Mind Games on their website, while SportAccord will be providing live streaming on www.worldmindgames.net.
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