By Paul Osborne

The Turkish Basketball Federation and Infront Media and Sports have entered a long term developmental partnershipNovember 7 - A new long term partnership has been announced between the Turkish Basketball Federation and international sports marketing company Infront Sports and Media.

The agreement, which looks to support the development of the TBF BEKO Basketball League (TBL), Turkey's leading basketball league, makes Infront the competition's excusive global marketing and media partner.

Under the agreement, Infront looks to re-define the marketing platform across the TBL, offering the first centrally marketed sponsorship packages seen in the league.

Six of these exclusive sponsorships packages for brands will be available, providing a powerful opportunity for consistent and visual impact throughout the entire league.

Infront will also look to develop a new image for the competition and oversee the introduction of LED advertising across match venues.

Turgay Demirel, President of the TBF, believes the partnership will bring about a long term benefit to basketball in Turkey.

"This is the first time that a Turkish federation has fully aligned with an international sports marketing company to develop its major properties," he said.

"We are convinced that it is of long-term benefit for Turkish basketball and all its stakeholders -most importantly the fans, the clubs, the athletes and the sponsors.

"With its extensive experience in basketball and a proven track record in strengthening the commercial impact of major sports properties on an international level, Infront was the very best choice for us to move forward."

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In order to fully manage the operative elements of the agreement and anticipate market requirements, Infront will be opening a new office in Istanbul.

As part of the agreement, Infront will also be given control of the TBL's international and domestic media rights.

In cooperation with the TBF they will look to increase the exposure and accessibility of Turkish basketball across all media platforms and use their experience in sports media production to improve the quality of media output for all Turkish basketball content.

"Basketball is a key pillar of the Infront portfolio and we are very proud of the TBF's trust, expressed by this long-term partnership," said Philippe Blatter, President and chief executive of Infront.

"Our aim is to support the federation by boosting the brand profile and strength of the BEKO Turkish Basketball League.

"This will encourage growth well into the future and eventually leave a lasting legacy.

"Thanks to our all-encompassing role, we will follow an integrative approach and set a benchmark for the future development of sports events and series in Turkey.

"The country is a strategic growth market for the Infront Group and we look forward to contributing to the development of its sports industry."

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