By Nick Butler

Sir Martin Sorrell will be the headline presenter at the IPC Academy Campus in SochiOctober 25 - Sir Martin Sorrell, chief executive of the world's largest communications group WPP, has been announced as the headline presenter for the International Paralympic Committee (IPC) Academy Campus 2014 to be held during Sochi 2014.

Following a successful pioneering of the event during London 2012, the Campus targets major event organisers and seeks to "provide unprecedented behind the scenes insights into the planning and operation of the Paralympic Winter Games".

Sir Martin, widely regarded as one of the world's most influential decision makers in the realms of business and marketing, will illustrate the opportunities he claims the Paralympic Movement offers global communities.

He will be joined - among others - by the ice sledge hockey star Todd Nicholson, a five time Paralympian who will provide a personal perspective of participating at the Games.

Nicholson, elected chairman of the IPC Athletes Council earlier this year, was part of the Canadian team which won the gold medal at Turin 2006 after winning a bronze at Lillehammer 1994 and silver at Nagano 1998.

Ice Sledge Hockey star Todd Nicholson, pictured carrying  the Canadian flag at Turin in 2006 before he helped the team win the gold medal, will be another speakerIce sledge hockey star Todd Nicholson, pictured carrying the Canadian flag at Turin in 2006 before he helped the team win the gold medal, will be another speaker at the Campus

The Campus will be split into two distinct sections, the Games Experience Programme (GEP) and the Observers Programme.

The GEP is designed specifically for those involved within the supply chain of major event delivery, and aims to provide a better understanding of how to deliver.

Specifically, this involves "a multi-stakeholder perspective of Games management" by the providing of "insights and privileged access to observe and understand core operating functions."

It is on the GEP that Sir Martin is due to present on March 12.

The Observers Programme meanwhile, offers opportunities to meet and hear from those involved in the planning and delivery of Sochi 2014.

This will include the observation of Games functions, and commentary and analysis form Paralympic Games specialists such as IPC staff and advisers.

The Campus will conclude with a cocktail function which will bring together all delegates from both programmes.

The Campus is due begin on March 11 and will continue until March 15 alongside the corresponding Paralympic Games.

The closing date for registration on the IPC Academy Campus 2014 is midnight (GMT) on November 14 and details on how to apply can be found here.