James Crook head and shouldersWith a packed sporting calendar of mega-events and other prestigious sporting competitions coming up in Qatar, Hazem Galal, a partner at world-leading professional services firm PwC, is sure to be kept busy facing the the challenges and opportunities that the huge sporting events coming to the booming oil-rich state during the next decade.

Galal has recently switched his base from Rio de Janeiro, where he was responsible for collaborating with State and Local Government to assist in attracting investment in relation to the mega sporting events in the Brazilian city - next year's FIFA World Cup and the 2016 Olympic and Paralympic Games - to Qatar, where he will focus on the successful implementation of Qatar's ambitious Vision 2030 plan.

There are ambitious plans for the controversial 2022 FIFA World Cup in Qatar, from the seemingly-ludicrous notion of remote-controlled artificial clouds to keep the scorching Arabian heat at bay to temporary floating hotels and man-made islands crammed with high-tech facilities.

But with the rate at which technology is progressing and with still just under a decade to go until the tournament, Galal believes that we cannot even begin to speculate what kind of technology will be available by the time the world's premier international football tournament comes to the Gulf.

"What's really exciting about Qatar is that you have this major event that's coming up in ten years time [2022 FIFA World Cup] or less at this point, but usually the time for any of these events is six years, that's how long a city gets to prepare for these events," he told insidethegames at the SportAccord International Convention currently taking place in St Petersburg.

"But in Qatar's case it was 12 years, and that comes with some advantages but also some disadvantages.

"Disadvantages being that technology might change.

"The technologies that we look at today, maybe two or three years prior to the event might be a little bit outdated, and that's why when you're designing venues and thinking about how you are actually going to manage and run your event you really have to look very carefully at this."

"The other interesting part is that we are talking about an initially estimated $70 billion infrastructure and build programme and what's exciting about it is that it's just another milestone in a longer term vision that Qatar has developed, called Vision 2030.

"So what really 2022 does for Qatar is make sure that this massive ambitious infrastructure programme is going to get implemented on time."

104137281The Doha Port Stadium is just one of the spectacular and eccentric designs for Qatar's 2022 FIFA World Cup stadiums

The decision itself to award Qatar, a tiny state with a population of just under two million - around the same as Northern Ireland - that possesses very little clout in the world of football the premier tournament in the sport was controversial enough to begin with, let alone with the worries of the potential temperatures of teams playing in heat up to 50 degrees Celsius considered.

The idea of moving the tournament, which has been held in the summer on every occasion since its inception in 1930, to be held in the winter was mooted but Galal believes that from the time he has spent in Qatar, that they will be able to control the stifling heat and conditions, regardless of what time of year the tournament will take place.

"I think that Qatar is ready to work with whatever timing of the year is agreed on, for now everybody's working under the current situation that it is going to be a summer World Cup, and that's basically what everyone there is working towards," he told insidethegames.

Looking to the immediate future, with the 2014 FIFA World Cup and 2016 Olympic Games set to take place in another nation with lofty sporting ambitions, Brazil, how has securing these mega-events impacted the people of the country, particularly in its best known city, Rio de Janeiro?

"I lived in Rio for two-and-a-half years before moving to Qatar and before that I lived in Rio between 2000 and 2003, and it's a changed city for many reasons," said Galal.

"The legacy for the events has started.

"Security is so much better than what it used to be before, when you look at where Maracanã is situated - where the Opening and Closing Ceremonies for the 2016 Olympics will take place and the World Cup Final will take place - around Maracanã until about two or three years ago, these were no-go-zones where drug lords were actually in control of this part of the city.

"Once Rio became part of the World Cup and became the main destination for the 2016 Olympics, that created a very strong stimulus for the country as a whole and the state to revert that situation for security, so they went and they stayed and created what is called the basification unit.

"After the security comes the schooling and the housing and the healthcare, so you're really transforming these informal settlements or favelas before the event, in preparation for the event, and that's one of the aspects of the legacy."

107312709There have been growing concerns over the potential sweltering heat in Qatar, but Galal believes that the Emirate will be ready to accommodate regardless of the time of year

And with new transport links between the four clusters that will play host the 2016 Games, as well as large investment in general infrastructure in the city, Galal believes that the current inconvenience of the construction of these links will be cast to the back of the citizens minds upon their completion, stating that he thinks the new links will "make the city proud".

In terms of the ambitions of PwC in the Qatar region, Galal insists that the economical benefits are not the sole purpose of hosting these major events; they can provide an injection of life and hope into a city and even a country - much as the 2012 Olympic and Paralympic Games in London did.

"People usually look at the economic impact of these events and that's all valid, and we do a lot of this ourselves, but you also have to take other things into consideration; the intangible benefits," he said.

"If we can get the Londoners to feel good about themselves for at least two weeks because of the Olympics and to stop complaining about the weather, how much value do you put on that?

"By the same token also, even cities that have gone through the journey to bid for an event but still didn't get it, and went ahead and implemented some of the improvement and infrastructure plans that were part of its Olympic bid or World Cup bid, have also benefitted; New York being a great example.

"They lost to London, but they still went ahead and implemented a lot of the things that were in their candidacy file, and I think that more and more cities should really follow this example, where it becomes a sense of improvement that you want to do to the city.

"In a broader sense some of the social infrastructure improvements that they would want to do in terms of the legacy of the event, these should be part of a longer term plan to implement these improvements whether or not you get the event."

117121689The areas around Rio's Maracana Stadium have become safer in recent years, according to Galal

And with new transport links between the four clusters that will play host the 2016 Games, as well as large investment in general infrastructure in the city, Galal believes that the current inconvenience of the construction of these links will be cast to the back of the citizens minds upon their completion, stating that he thinks the new links will "make the city proud".

In terms of the ambitions of PwC in the Qatar region, Galal insists that the economical benefits are not the sole purpose of hosting these major events; they can provide an injection of life and hope into a city and even a country- much as the 2012 Olympic and Paralympic Games in London did.

"People usually look at the economic impact of these events and that's all valid, and we do a lot of this ourselves, but you also have to take other things into consideration; the intangible benefits.

"If we can get the Londoners to feel good about themselves for at least two weeks because of the Olympics and to stop complaining about the weather, how much value do you put on that?

"By the same token also, even cities that have gone through the journey to bid for an event but still didn't get it, and went ahead and implemented some of the improvement and infrastructure plans that were part of its Olympic bid or World Cup bid, have also benefitted; New York being a great example.

"They lost to London, but they still went ahead and implemented a lot of the things that were in their candidacy file, and I think that more and more cities should really follow this example, where it becomes a sense of improvement that you want to do to the city.

"In a broader sense some of the social infrastructure improvements that they would want to do in terms of the legacy of the event, these should be part of a longer term plan to implement these improvements whether or not you get the event."

James Crook is a reporter for insidethegames. To follow him on Twitter click here