insidethegames is celebrating after enjoying a phenomenal rise in traffic in the lead up to and during London 2012 to clearly establish us as the world’s No.1 independent Olympics and international sports news website.

insidethegames receives up to 4 x more traffic on a daily basis than its nearest Olympic competitor and is ranked among the top 1 % of all websites IN THE WORLD.

insidethegames is now ranked at 83,224 in the world website rankings by, the leading provider of free, global web metrics. Our nearest competing international sports news website is not as popular, with a ranking of 117,477 in the world. Our nearest competing Olympics news website is ranked way behind at 319,826 in the world. This means that insidethegames is clearly the most popular and most well read Olympics news website in the world.

The statistics also show that insidethegames is more popular than all its competitors in all the key markets, including the United States, Russia, Asia, Europe and South America. Browsers from 207 countries and territories visited insidethegames during the course of the London 2012 Olympic Games.

No.3 for Olympic influence across the web insidethegames has retained its position throughout the Games as the 3rd most influential Olympics website in the world behind London 2012 and the International Olympic Committee, according to which measures influence across the web.

Sarah Bowron, Managing and Commercial Director for insidethegames said: “These figures prove once again that when the world wants to know what is happening in the Olympic Movement they turn to insidethegames. Just like the athletes, the team at insidethegames rose magnificently to the occasion.

“We set out to make insidethegames the ‘destination’ website for the Olympics and we not only served up the most up-to-date news on the issues and stories surrounding the Games but we also provided information on things like how to book accommodation, buy theatre tickets and rent office space. Visitors could even book a taxi through insidethegames.

“But we cannot afford to rest on our laurels. As one Olympics finishes the world looks to the next one which is why we have already started planning for Sochi 2014 and Rio 2016. There is also another ‘home Games’ in 2014 when Glasgow stages the Commonwealth Games.

insidethegames will continue to bring you the best, most up-to-date and incisive coverage of all these events as well as the stories that will shape the future of the Olympic Movement, including the race to be the new President of the IOC and which city will host the Youth Olympic Games in 2018 and the Summer Games in 2020.”

Notes: Figures are based upon one month's traffic ranking at, the leading provider of global web metrics who measure 15 million websites across the world and rank them according to the traffic they receive. Klout measures influence across the web.

For further information on insidethegames, please contact Sarah Bowron, Managing and Commercial Director, insidethegames, on +44 1908 263387 or [email protected].