By Duncan Mackay

ANOC has launched a number of new digital platforms as part of its modernisation drive ©ANOCA new website, along with Facebook and Twitter accounts, were launched today by the Association of National Olympic Committees (ANOC) as part of its modernisation process started by its President Sheikh Ahmad Al-Fahad Al-Sabah.


The new digital platforms, incorporating ANOC's new brand look and feel unveiled last month, will allow the organisation to communicate with its National Olympic Committees (NOCs) more efficiently, it is claimed. 

The ANOC website has been restructured to be more user friendly and has introduced new features including "Olympic Voices" - a section collating interviews from senior Olympic stakeholders and athletes - and "Media Centre" - a dedicated media section reflecting the organisation's commitment to openness and transparency, officials said. 

"We are living in an increasingly digital age and it is imperative that ANOC takes full advantage of the wealth of opportunities that this presents us with to communicate with our NOCs," said Sheikh Ahmad.

"Our website is a very important resource for the NOCs so we needed to make sure that it was as comprehensive and informative as possible.

"The new, more user friendly, website will do just that whilst also providing a platform to highlight and celebrate the excellent and often unrecognised work the NOCs are doing worldwide."

Sheikh Ahmad Al-Fahad Al-Sabah has been leading the drive to make ANOC a more modern and outward thinking organisation since he took over as President ©OCASheikh Ahmad Al-Fahad Al-Sabah has been leading the drive to make ANOC a more modern and outward thinking organisation since he took over as President ©OCA

New Twitter and Facebook platforms have also been created, it is claimed, to maximise the organisation's potential to connect with its NOCs and their athletes in the build-up to the inaugural ANOC Gala Awards Dinner in Bangkok on November 7

"Our social media platforms will open up new ways for us to interact directly with our NOCs and their athletes and share news and photos with as wide an audience as possible - particularly young people," said Sheikh Ahmad.

"Our Twitter and Facebook accounts will be particularly important in the run up to our inaugural ANOC Gala Awards Dinner."

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