The agreement represents a historic partnership in the world of equestrian sports with animal nutrition specialist Alltech dating back to 2006, while the company became the first-ever title sponsor of the FEI World Equestrian Games in 2010, which runs every four years in the middle of the Olympic cycle.

The deal, which is worth €10 million (£8.6 million/$14.1 million), will also see the seventh edition of the FEI World Equestrian Games being officially named as the Alltech FEI World Equestrian Games Normandy 2014.

"Alltech is proud to continue our partnership with the World Equestrian Games," said Alltech President and founder Dr Pearse Lyons.

"These World Championships of equestrian sport epitomise the values that we applaud - passion, excellence and performance.

"When the eyes of the world tune in to watch the Alltech FEI World Equestrian Games in Normandy, France, we will be there.

"France and Normandy in particular, with its worldwide reputation of excellence in horse breeding, is a strategic location for our company.

"Alltech has a long-standing history of serving the agricultural community in France and we are thrilled to support the event in Normandy and to share in the pride of this spectacular event."

Countdown to the Alltech FEI World Equestrian Games Normandy 2014 officially began on July 8, 2011, marking 1,136 days to the opening ceremony on August 17, 2014, with over 900 athletes and 850 horses representing more than 60 nations expected to convene at the event.

"The FEI is delighted by the renewal of Alltech's title sponsorship of the FEI's flagship event, the FEI World Equestrian Games," said FEI secretary general Ingmar de Vos.

"We are proud of the Games' enduring appeal and are looking forward to an unforgettable seventh edition organised by Normandy 2014's professional team and supported by an outstanding title sponsor such as Alltech."

The last FEI World Equestrian Games took place in Kentucky in 2010, and saw more than half a million spectators from all 50 US states and 63 countries attending the event, while a further 500 million viewers around the world watched the competitions on television.

For more information on the Alltech FEI World Equestrian Games Normandy 2014 please click here.

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