The new season will kick off in style as the Copper Box Arena on the Queen Elizabeth Olympic Park hosts its first BBL match, between new tenants the London Lions and the Manchester Giants.

And fans will get their first glimpse of the new branding provided by UK-leading company Service Graphics at the London 2012 venue later this week.

This deal comes on the back of an official broadcasting partnership with Eurosport and another deal with Haven Holidays which were both announced earlier this week.

"Having secured a number of exciting new partnerships for the 2013-14 season it was crucial that the way in which those brands were represented across the entire league was professional and had the uniformity that any official partner would expect," said BBL commercial director David Leyden Dunbar.

"I had no hesitation in turning to Service Graphics to help develop this from a vision into a reality and with them having been heavily involved in the venue branding of the 2012 Olympics I was confident we were in very capable hands."

With over 50 years of experience in the industry in which they have worked with clients such as Wembley Stadium, Sainsbury's and Ford, Service Graphics managing director Steve Parkin believes that their knowledge of the field will provide a perfect platform for creating effective branding for the BBL.

"We are delighted to be working closely with such a dynamic and forward-thinking organisation," he said.

"Basketball has soared in popularity around Europe over recent years and this move to secure and streamline BBL's branding and promotional material reflects their status as a leader in the field.

"We understand the dynamics, the logistics and the expectations of sporting events and we have the skills and infrastructure in place to meet the demands of sponsors and fans alike."

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