The organisation was established last year, bringing together the ten-pin and two nine-pine federations, as well as the umbrella organisation, the International Federation of Bowlers, under one governing body.

Alongside social media channels, including on Facebook, Twitter and YouTube, the website will act as a "central hub for the bowling community".

"We are very excited by the opportunities that this website will provide for the bowling community from all around the world," said World Bowling President Kevin Dornberger.

"We are committed to engaging with the bowling community as we develop and enter a new era for international bowling.

"Our new website and our social media activities represent the first steps of how we will unite the sport of bowling worldwide."

World Bowling President Kevin Dornberger has spoken of the excitement around the launch of the new website ©ITG



The website aims to connect international bowlers around the world, while also developing new fans, with the sport hoping it can move towards inclusion on the programme for the Olympic Games.

Click here to see the website and to access World Bowling's social media channels.