The new deal has been designed to benefit delegates attending the event, due to take place at the Sochi ExpoCentre from April 19 to 24, with exclusive rates available.

Those travelling to the Russian city for the Convention will be able to choose from voice and data products, with voice bundles, which include a SIM card, 250 minutes of local calls and unlimited Cellhire to Cellhire calls, priced from €36.50 (£26/$40).

Cellhire, which has service agreements with more than 100 network partners in over 40 countries and has provided products during a number of major sports events, including the London 2012 and Sochi 2014 Olympics and Paralympics and the 2014 FIFA World Cup in Brazil, will also offer phone and device hire to delegates.

"We're pleased to be able to offer delegates this opportunity as networking and communication is an essential part of SportAccord Convention," Nis Hatt, managing director of SportAccord Convention, said.

"Partnering with leading supplier Cellhire, provides delegates with cost-effective options for sharing insights, and conversing with friends and colleagues at the SportAccord Convention World Sport and Business Summit."

Aymeric Bouffard, Cellhire's managing director for the Americas and mainland, welcomed the firm's partnership with SportAccord Convention, which will allow key decision-makers in sport to engage with business leaders across more than 25 industry sectors.

"This is a great platform to meet new and existing customers in the sports event industry," he added.

"We will be presenting our bespoke offers for the European Games in Baku in June 2015 and the Rio 2016 Summer Olympics, and we look forward to providing SportAccord Convention delegates with the best wireless offers for their international travels."

Cellhire now joins the likes of Penceo, Repucom and DB Schenker as a SportAccord Convention delivery partner.

For more information on voice and data bundles, as well as phone and device hire, email [email protected].

Contact the writer of this story at [email protected]


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