"If you are serious about sport, you can't miss SportAccord Convention," said Sir Martin Sorrell, chief executive of the marketing communications firm WPP Group.

The event is attended by a number International Sports Federations, businesses and organising committees from across the globe, as well as hosting the International Olympic Committees' (IOC) Executive Board annual spring meeting.

The IOC Executive Board holds its annual spring meeting at the SportAccord Convention ©Getty Images



The 12th edition of the convention is due to be held in Turkey for the first time with the event scheduled to take place from April 6 until 11.

Exhibitors are attracted to the Convention year after year due to the benefits of having the world's top sporting leaders in one place at the same time.

It offers the chance to raise brand awareness, launch new initiatives and generate new business, and business contacts within the world of sport.

"Why exhibit?" said Lindsay Harrison, tourism manager for the City of Edmonton.

"To promote our brand, showcase the events we are hosting and attract International Federations and rights holders to our stand for one on one meetings."

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