EFDS are hoping that the Paralympic Games which begin next week can engage audiences more than ever before, and provide an inclusive legacy for disabled people far beyond this summer's Games.

EFDS is the national body for disabled people playing sport across England, and they provide advice, guidance and information, as well as campaigning and lobbying.

They say they are inviting everyone to "pass the baton", and will be running a poster campaign across nine underground stations in London and three stations in Newcastle.

Featuring in the posters (pictured top) is Ben Rowlings, a 16-year-old junior athlete who has come through the EFDS events programme Disability Sport Events.

"I love the posters, sport changed my life and has made me the person I am today," said Ben (pictured below).

"I can not wait for the next few years and possibly Rio!

"EFDS have been brilliant.

"I've been introduced to many sports via the Playground to Podium days.

"Also, I've had access to loads of different competitions, from beginner level upwards; until I was able to choose which one suited me best."


Barry Horne, chief executive for EFDS, said: "We know the London 2012 Paralympic Games is a fantastic opportunity to motivate more disabled people in sport.

"So while you celebrate the achievements of our elite disabled athletes, who have followed their dreams in sport, let's get together and make more opportunities inclusive - supporting more disabled people to be active.

"We can make sport and physical activity enjoyable for everyone.

"Our recent research study showed that the biggest hurdle for disabled people in taking part was a psychological barrier.

"The perceptions, opinions and attitudes of and towards disabled people are stopping participation on a national scale.

"'Pass the baton' campaign celebrates inclusive sport at every level."

EFDS are funded through Sport England and provide a comprehensive calendar of sporting events to help promote participation in activities across the country.

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