By Tom Degun at Forman's Fish Island in London

Mark_Ronson_at_Coca_Cola_London_2012_launch_September_29_2011September 29 - Worldwide Olympic partner Coca-Cola have today unveiled their new global campaign for the London 2012 Games which will be titled "Move to the Beat" and led by Grammy award-winning music producer Mark Ronson.


The aim of the campaign is to bring teenagers closer to the Olympics and sport in general by harnessing teenager's passion for music and the campaign will see Ronson, alongside chart-topping vocalist Katy B, create a new song by fusing together the sounds of Olympic sport.

The 36-year-old Ronson, who was born in Notting Hill, travelled the world to gain inspiration for the song by meeting young athletes and recording the sound of them competing to provide the beat for the tune.

The song is set to be released as a worldwide single next year and will provide the soundtrack for television commercials, mobile and digital platforms and Coca-Cola events during the 2012 Olympics.

"I've been able to do something really unique, meeting these remarkable people and recording their sounds to use in this song," said Ronson here where the campaign was announced.

"It's exciting to be working with Coca-Cola on the Move to the beat Campaign for London 2012."

Five young Olympic hopefuls will act as ambassadors for the Move to the Beat with British table tennis player Darius Knight, United States sprint hurdler David Oliver, Russian 400 metre runner Kseniya Vdovina (pictured below with Ronson), Singaporean archer Dayyan Jaffar and Mexican taekwondo star Maria Espinoza all involved.

Coca-Cola_launch_with_Mark_Ronson_and_Ksenia_Vdovina_London_September_29_2011Each young athlete worked with Ronson and were recorded for the song and they will featured in the Coca-Cola advertising campaign.

Ronson is probably best known for his work with the late Amy Winehouse, although he has also collaborated with Robbie Williams, Duran Duran and Christina Aguilera.

"The number one passion point for teens is music," said senior vice-president of sparkling beverages for The Coca-Cola Company Shay Drohan.

"Through Move to the Beat, Coca-Cola is inspiring teens around the world to move to the beat of London and come together in the biggest Olympic Games activation in our 84-year partnership.

"As the longest continuous support of the Olympic Games, Coca-Cola is committed to using our Olympic Games sponsorship to be a part of the Olympic experience and become more active."

Coca-Cola has been involved in the Olympic since the 1928 Games in Amsterdam.

They have already renewed their bond with the International Olympic Committee (IOC) through 2020 extending the relationship to nearly a full century.

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