Cadbury, the Official Treat Provider of the London 2012 Olympic and Paralympic Games, are to make the new Cadbury London 2012 Mascots twinpack, consisting of two aerated chocolates featuring eye catching packaging showing official mascots Wenlock and Mandeville in their core poses, highlighted by bright background colours.

There will be another two with Wenlock dressed as a Guardsman and Mandeville as a Beefeater.

In addition, Bassetts Jelly Mascots contain various fruit flavoured, mascot shaped jelly sweets.


The pack features a white background which contrasts with bright yellow, pink and green stripes.

Wenlock and Mandeville also appear on the front of the bag.

In addition, a hollow chocolate Wenlock will be launched for mascot fans, as well as a solid Cadbury chocolate mascot lolly, both in a variety of collectable designs.

A further Olympic-oriented initiative from Cadbury will see the return of the popular Wispa Gold, whose pack will include a limited edition design emphasising the word GOLD.

The new range will be available in shops across the country 

It is all part of the "Keep Team GB Pumped", a campaign encouraging consumers to upload videos of themselves singing "power training songs" designed to motivate the Team GB athletes in the run up to the Games.

Cadbury will be appealing to the public to "Keep Singing" and help them record several iconic music tracks to be released to Keep Team GB Pumped all the way to 2012.

To thank consumers for their efforts, an on-pack promotion will also be launched across eleven of Cadbury's top selling products, including Twirl, Cadbury Crunchie and Dairy Milk, offering consumers the chance to win cash prizes and music related rewards, such as headphones and music downloads.

From next month, Cadbury will run television, sponsorship, digital, PR, mobile and experiential activity to support the campaign, including the sponsorship of the upcoming television programme Minute to Win it in partnership with ITV.

"With Olympic Games and Paralympic Games fever taking hold already, we are sure that Keep Team GB Pumped, Wispa Gold and Cadbury London 2012 Mascots will all be popular choices with shoppers, helping them to feel part of the excitement, really get behind the athletes," said Susan Nash, Trade Communications Manager at Kraft Foods.

"Retailers are advised to utilise POS (point of sale) material and stock the new products and promotions alongside other small London 2012 themed gifts.

"By creating a display and in-store theatre, retailers can maximise on the huge sales opportunity that the London 2012 Games and these limited edition products offer."

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