The £7 million ($11 million/€8.7 million) wrap (pictured), designed and provided by Dow, will encase the key venue for the Olympic and Paralympic Games.

It has been developed in a ground-breaking way with the chemistry involved in its construction making one of the most sustainable materials in history, Hamilton claims.

There are plans to use the wrap for various projects after the Games and Hamilton believes it will give people a true picture of what Dow does following attempts from protesters to link the Worldwide Olympic Partner to the 1984 Bhopal gas-leak tragedy, in the Indian state of Madhya Pradesh, that killed thousands of people.

"There are too many applications that have Dow chemistry at London 2012 for me to discuss, but none of them is as visible or as iconic as the wrap," he told insidethegames.

"It is great that it is going to encircle the most iconic, visual property of the London Games and everybody who sees the Games, either in person or on television, will at some point see that wrap.

"Although there is obviously no branding on it, everybody is going to know that is the wrap provided by Dow."

Hamilton (pictured) continued: "But it is not just the fact that it is produced by Dow that is the most important thing; it is what is behind why we did it.

"We did it to demonstrate a more environmentally friendly way of bringing innovation and solving a problem.

"The wrap is just one area where we can apply our scientists, and demonstrate our belief that our science and humanity can solve any problem.

"The wrap does give us that great visual ability to tell that story."

Protests against Dow have been made because it purchased US chemical firm Union Carbide, even though it was more than 16 years after the tragedy, and 12 years after the $470 million (£297 million/€368 million) settlement agreement - paid by Union Carbide Corporation and Union Cabide India.

Hamilton claims it is unfair to link Dow to the tragedy.

"The company that bought Union Carbide India Limited still exists today, but they are not operating this site anymore – as it is owned by the State Government of Madhya Pradesh," he said.

"The Bhopal issue is a terrible incident.

"I feel for those people who have to deal with that.

"But to say it is Dow's issue is irresponsible."

Contact the writer of this story at [email protected]


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