By Mike Rowbottom at the BT Tower in London

Tom Jones_15-05-12May 15 - Sir Tom Jones will be the headline act for the first of the free BT London Live concerts during this summer's Olympic and Paralympic Games, it was announced here today by Boris Johnson, the newly re-elected Mayor of London, at a launch also attended by double Olympic champion Dame Kelly Holmes.

The Welsh superstar (pictured above), currently operating as one of the judges in BBC's The Voice, will perform on the main stage in Hyde Park on July 28, the day after the official concert there to mark the Opening Ceremony of the Games which boasts a bill including Duran Duran and Snow Patrol.

Johnson, a panorama of London at his back, added that the activities and entertainments planned for the three BT London Live sites – Hyde Park and Victoria Park during the Olympics, Trafalgar Square during the Paralympics – would contribute towards making it "a summer like no other".

"BT London Live is a fantastic way for hundreds of thousands of people to experience all the excitement and live action of the Games for free, and for those inspired by their Olympic and Paralympic heroes to try out different sports," Johnson (pictured below) said.

Boris Johnson_15-04-12
He added that while he had been campaigning in London he had often been asked, in the manner of the character in the Monty Python film The Life of Brian, "What will the Olympics do for me?"

"I tell them, 'what about the regeneration of East London, and the new rail links?

"What about the 11,000 new homes that have been built as a result?

"What about the 10,000 new jobs the Games have created already?'

"At that point people usually say: 'What about tickets?

"I can't get any tickets to see the Games.'

"But there are still tickets available for the Olympics and the Paralympics.

"And those who come to the BT Live sites will be able to watch all the action for free on big screens."

Also announced today as performers at the free concerts were Feeder, Dodgy, The Levellers, Cast, Amy McDonald, Paul Carrack, Kenny Thomas and the cast of the Queen musical We Will Rock You.

A BT spokeswoman said further new names of those appearing would be released on a weekly basis.

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Dame Kelly (pictured above) said that the BT Live sites were one of the main reasons why she believed London was about to put on "the best Games ever".

"The three Live sites are going to be showcasing what we do best in Britain," she said.

"We are going to have legends like Tom Jones singing.

"And there will be big screens showing all the action from the Games.

"People who we don't know now are going to become superstars in this country.

"I have never known anything like this happening to this country.

"There has never been a better way for people to experience their home Games.

"They will be accessible to posh blokes like Boris, and normal people like me."

Dame Kelly went on to tell insidethegames that she hoped to be visiting more than one of the Live sites during the Games – and was particularly looking forward to hearing Sir Tom sing Sex Bomb.

For details of how to book tickets click here

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