The Government's new nationwide event will now not include the word "Olympics" in their title because of potential difficulties in obtaining an International Olympic Committee (IOC) sanction for their usage.

But the BOA could establish their own version which would have an Olympic association.

"There will be many lessons to learn from this new initiative," said Moynihan in a blog written exclusively for insidethegames.

"Regrettably, the new event will not have an Olympic association, as Government has designed it in a manner that fails to meet the IOC requirements to protect an Olympic association and the BOA will follow the advice of the IOC in protecting the Olympic Movement against ambush marketing.

"The President of the IOC has emphasised that the use of the 'Olympic brand' must not compromise neither the BOA's autonomy nor its ability to market the commercial rights for Team GB in the future, and we will work with the IOC to ensure their requests are met.

"To demonstrate our enthusiasm for this initiative, the BOA will evaluate establishing its own Commission on Youth and Sport for All which could review progress on Britain's Competitive School Sport Policy, its organisation, governance and value for money and against this background consider whether to launch a British Olympic Association School Games in 2013 and beyond.

"We will continue to work both within and outside Parliament on this, which goes to the heart of our Olympic Charter mandate."

To read the full blog click here. 

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