The dedicated area, which can host up to 10,000 fans at a time, will have giant screens and picnic lawns in acres of newly created parklands in the Olympic Park, while 'BA Hosts', volunteers from the airline and their families, will be on hand to help visitors.

At the heart of the plans for Park Live is a giant double-sided screen in the River Lea broadcasting live London 2012 coverage and a newly created natural amphitheatre, spanning 15,220 square metres, will offer a host of entertainment including interviews with athletes on the British Airways presentation stage.

"Whether it's 'Halsall Hill', 'Pistorius Park' or 'Dai Greene Fields' our plans for Park Live will create a green and colourful place for fans to cheer their heroes and soak up the Olympic Park atmosphere," said London 2012 chairman Sebastian Coe.

"With lush lawns surrounded by wildflower meadows and rustling reeds, a trip to Park Live will be a truly unforgettable experience."

Park Live will be set in the centre of the wetland bowl, within the newly created 250 acre parklands, which provides new green space for people and wildlife, as well as views of the Olympic Park venues and London landmarks.

It features riverside spectator lawns, timber seating, frog ponds, loggeries, wildflower meadows, woodlands, tree-lined footpaths and reed beds with over 30 species of native reeds, rushes, wet wildflowers and irises.


"Park Live Presented by British Airways will be the place for fans to go, cheer on Team GB and ParalympicsGB and give them some home support," said British Airways managing director of brands and customer experience Frank van der Post.

"It will be open to all guests on the Olympic Park before or after they've watched an event, or simply as a destination in itself.

"We're looking forward to offering a great experience and dedicated area to watch all the action live."

Park Live, which will be the fifth largest venue on the Olympic Park, will be open from early morning to late evening for spectators to visit before and after sporting events on the Olympic Park on a first come first served basis.

"London 2012 has also outlined its ambition to offer general Park tickets, enabling people to come into the Olympic Park without tickets for sporting events," said Sydney 2000 Olympic heptathlon champion Denise Lewis.

"It's fantastic that British Airways is presenting Park Live, it looks like it could be the 'Henman Hill' of the Games.

"I know the athletes, their families and guests at the Olympic Park will be thrilled to have a dedicated place for people to come together."

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