By David Gold

Rugby_World_Cup_2011May 3 - MediaWorks Radio has been awarded broadcast rights for the 2011 Rugby World Cup, being held in New Zealand from September 9 to October 23.

A radio audience of more than 1.4 million is expected to tune into Mediaworks' coverage of the tournament, and they will be treated to match updates, expert opinion and analysis.

The competition is estimated to be watched by a global audience of more than four billion.

Mediaworks is the leading private sector broadcast and online media outlet in New Zealand with a number of specialist divisions across TV and radio.

It owns a number of networks, including The Edge, RadioLIVE and LiveSPORT.

Rugby World Cup managing director Mike Miller said: "We are delighted that MediaWorks Radio has joined the extensive family of Rugby World Cup 2011 broadcasters."

"Wall to wall coverage across New Zealand will give fans an unprecedented opportunity to engage with a tournament that is firmly established as one of the world's premier sporting events."

General talk manager of Mediaworks Radio Jana Rangooni added: "We're excited to be able to provide coverage of Rugby World Cup 2011 across RadioLIVE and LIVESport with Martin Devlin leading our coverage alongside an exceptional line up of dedicated sports journalists."

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