The 2023 Pan American Games in Santiago ended last Sunday, and Team Brazil's outstanding results extended beyond the sporting arena to the digital world. With free broadcasts and five channels for viewers, Team Brazil's YouTube channel received more than 40 million views and gained 137,000 new subscribers, reaching the mark of 254,000 followers.

As a result of this growth, the COB has become the most followed National Olympic Committee in the world on YouTube, surpassing Team USA and its 245,000 subscribers. The COB website, which provided daily coverage of all modalities with Brazilian representatives, also saw a 500% increase in visits.

"The Pan American Games in Santiago were historic in every way. On the sporting side, our athletes set a new record of achievement. Behind the scenes, we were able to provide multi-platform coverage that brought all the details of Team Brazil’s to the public. These figures show the potential of Olympic sports, which have a special place in the hearts of Brazilians," said Paulo Wanderley, President of COB.

In terms of social media, Instagram has grown the most. In the last 30 days, Team Brazil's profile has gained around 111,000 followers, with a 123% increase in the number of accounts reached and a 190% increase in the number of people engaging with the posts. There were also eight posts with more than one million views, and one that passed the 2.5 million views mark.

Brazil took the gold in women's handball and booked their place at Paris 2024. CBHB1
Brazil took the gold in women's handball and booked their place at Paris 2024. CBHB1

"Young audiences have been following our coverage of the Santiago Pan very closely. We are also reaching out to the US on Instagram, which puts us in a good position for Paris 2024. The part of the population that consumed the event on our platforms was between 25 and 45 years old," says Paulo Conde, Communications Director of the COB.

This was COB Communication's biggest coverage ever, with more than 50 people involved in around 700 hours of live coverage from Chile. On the sporting front, Team Brazil left Santiago with the best performance in the history of the Pan American Games, winning 205 medals and confirming 40 places for the Paris 2024 Olympic Games.