The USOPC has engaged digital company Next League to create a new online platform designed to elevate the voices of athletes ©Getty Images

Storytelling about and by athletes will be at the centre of a re-shaped online profile for the United States Olympic and Paralympic Committee (USOPC), which has assigned digital specialists Next League to the task.

A re-designed digital engagement platform is expected to deliver "an unparalleled digital experience to all that support and represent Team USA, national governing bodies (NGBs) and the USOPC."

The new online profile, USOPC.org, is set to serve as "a central destination for athletes, staff, NGBs and additional stakeholders to learn, connect, and efficiently access services and resources."

Both the TeamUSA.com and USOPC.org websites are scheduled to launch later this year.

Katie Bynum, the USOPC chief strategy and growth officer, believes the planned new digital platform will
Katie Bynum, the USOPC chief strategy and growth officer, believes the planned new digital platform will "elevate the voices" of athletes and national governing bodies ©Getty Images

Katie Bynum, the USOPC's chief strategy and growth officer said: "By re-imagining the US Olympic and Paralympic digital engagement platform we are further elevating the voices of Team USA athletes and our NGBs.

"In doing this, Team USA fans across the world will hear directly from US. athletes and will engage in new ways with NGBs to further strengthen the support of Team USA."

The USOPC says the new platform is designed to enable fans to "cultivate a deeper relationship with athletes and sports, and feel connected to the Olympic and Paralympic Movements through innovative features that put athletes at the center of all storytelling."