Eight teams at the World Cup have vowed to wear the OneLove captain's armband ©Getty Images

FIFA has announced an armband campaign in collaboration with the United Nations (UN) likely to ramp up tension between the global governing body and European countries which have already vowed to wear "OneLove" captain's markers.

The FIFA armbands are to have a different hashtag slogan for each round of fixtures.

The climate crisis, food shortages and encouraging education are among topics addressed, while the message for the quarter-finals is "#NoDiscrimination".

FIFA is collaborating with UN agencies including the World Food Programme and World Health Organization on the campaign.

"#FootballUnitesTheWorld" is the message for the first round of group games, which begins tomorrow when the Qatari hosts face Ecuador.

FIFA's announcement comes with eight European teams playing at the tournament - Belgium, Denmark, England, Germany, The Netherlands, Portugal, Switzerland and Wales - having vowed to wear a OneLove captain's armband.

The OneLove armbands feature a rainbow design and are a pointed criticism of Qatar's laws criminalising homosexuality. 

Gianni Infantino said
Gianni Infantino said "campaigns which are universal" were chosen for captain's armbands ©Getty Images

Officials and players from several of those nations, which comprise the UEFA Working Group on Human and Labour Rights, have maintained they will wear the OneLove armband despite the threat of FIFA sanctions.

"We have clear regulations about the armbands, they are provided by FIFA," President Gianni Infantino said today.

Infantino went on to add that FIFA had chosen "campaigns which are universal, because FIFA is universal... we need to find topics that everyone can comply with, or can adhere to."

Qatar's record on human rights has been one of the dominant themes of the build-up to this World Cup.

Homosexuality can be punishable by death and the promotion of same-sex relationships is illegal in Qatar.

Infantino said "I feel gay" in a bizarre press conference today and insisted all were welcome in Qatar for the tournament, regardless of their sexuality.

However, with local organisers having already performed a U-turn on alcohol sales fewer than 72 hours before the first game, some will struggle to believe such promises.