Sony has acquired Beyond Sports to expand its sport business portfolio ©Getty Images

Sony has acquired immersive content specialist Beyond Sports as it looks to bolster its presence in sports business as it adds to its roster that already includes officiating technology system Hawk-Eye and digital media company Pulselive.

Beyond Sports' data visualisation technology is already used by an array of partners including the National Football League, Premier League, and Major League Soccer.

The technology is used to transform data into new forms of content for linear, digital and metaverse platforms.

Japanese company Sony hopes that the combination of the three businesses will strengthen its ambitions to become capable of offering services that aid the digital transformation of sport.

"We are delighted to welcome Beyond Sports as we further strengthen Sony's sports business," said Rufus Hack, chief executive of Hawk-Eye and Pulselive, as reported by SportsPro.

"We feel that marrying the unique capabilities of Beyond Sports alongside the incredible businesses of Hawk-Eye and Pulselive will truly enhance our ambition to be a strategic partner to the world's biggest sports leagues.

Sony's acquisition of Beyond Sports means that it will be able to combine its technology with Hawk-Eye ©Getty Images
Sony's acquisition of Beyond Sports means that it will be able to combine its technology with Hawk-Eye ©Getty Images

"Beyond Sports has an incredible reputation in the sports industry for delivering world class data and using that data to create new and immersive sports content experiences.

"We are excited to continue to build out the breadth and distinctiveness of our capabilities and feel the data tracking expertise of Hawk-Eye paired with the data visualisation expertise of Beyond Sport will be a winning combination for our clients."

Data collected by Hawk-Eye could be repurposed for content using Pulselive's digital resources and Beyond Sports' visualisation capabilities to create a virtual reality application.

Sony acquired Hawk-Eye in 2011 which is said to have established a foundation for its sporting group.

"We are confident that the acquisition of Beyond Sports will further strengthen our sports business to realise new sports entertainment bridging live and virtual worlds," said Hiroshi Kawano, executive vice president of Sony Corporation.

"By maximising Beyond Sports' technology and expertise, we aim to create new sports entertainment experiences that unlock the power and emotion of sports."