Jamaican athletes have played a key role in the design of Puma kit that will be worn by 13 countries at the Tokyo 2020 Games ©JOC

Jamaica’s athletes played a pivotal role in the design of the gear that 13 sponsored Puma countries will wear during the Tokyo 2020 Olympics.

The athletes were consulted in February 2019 during the development stages of the design, when executives from Puma visited and travelled throughout the island to track and field clubs and camps.

"We spoke to everybody," Michelle Riley, Puma’s senior designer select collaboration apparel, told the Jamaican Olympic Association.

“We spoke to the throwers, the sprinters.

“We spent an entire week driving across the country, visiting different training camps, different groups, to make sure that we capture the feedback of all the different athletes that could be in the Olympics wearing our stuff.”

Puma’s global head of product line management, track and field, José van der Veen, added: “The athletes are the ones that need to wear this product in the end.

“So it’s not us just sitting in an office deciding what we want.

Jamaican athletes have played a key role in the design of Puma kit that will be worn by 13 countries at the Tokyo 2020 Games ©JOC
Jamaican athletes have played a key role in the design of Puma kit that will be worn by 13 countries at the Tokyo 2020 Games ©JOC

“We wanted to make sure that we listened to the athletes, we listened to their feedback, we understand what is needed so we could make the product for this Olympic to actually be even better than the previous collections."

Both Riley and van der Veen are former athletes and said they are aware of the importance of competitors feeling comfortable in their gear.

"One of our mottos is, ‘if you look good, you feel good, you do good’ and we wanted to make sure that we got feedback from the athletes in person,” van der Veen said.

"We got valuable feedback and we made sure that we incorporated all types of new technologies in this year’s Olympic collection."

The designs were completed from the summer of 2019 in anticipation of the Olympic Games originally planned for the following year.

Van der Veen added: "When we start to sign the federations we always start with Jamaica.

"This historically is our key federation.

"We get so excited about working for the Jamaican team.

"It’s very sad that there are no spectators allowed, but on the other hand, I think one positive of that is maybe and hopefully the television will really pay attention to the products the athletes are wearing."