The MPL Sports Foundation are one of three new IOA sponsors for Tokyo 2020 ©Facebook/MPL Sports Foundation

The Indian Olympic Association (IOA) has announced sponsorship agreements with MPL Sports Foundation, JSW Group and Amul for the Tokyo 2020 Olympic Games.

The MPL Sports Foundation were confirmed as the IOA’s principal partner for Tokyo 2020, as well as the 2022 Commonwealth Games in Birmingham and the 2022 Asian Games in Hangzhou.

The foundation is the community arm of the Mobile Premier League (MPL), an esports platform.

MPL Sports Foundation already supports the country’s sporting teams, with the organisation the official kit sponsor for the Indian cricket national team.

The IOA has revealed that the agreement, due to run until December 31 next year, will be worth R8 crore (£772,000/$1 million/€904,000)

"We are delighted to inform you that the IOA has entered a sponsorship agreement with MPL Sports Foundation as the principal sponsor covering the Tokyo Olympic Games, 2022 Asian Games and Commonwealth Games," said IOA President Narinder Batra and secretary general Rajeev Mehta.

"In addition to this, sports kit for the 2022 Asian Games and Commonwealth Games Indian contingent will also be supplied by them."

JSW Group will provide sponsorship of R1 crore (£96,000/$134,000/€113,000).

The IOA said the support was confirmed by JSW Group chief executive Parth Jindal.

The conglomerate, based in Mumbai, work in a number of sectors including steel, energy, infrastructure and cement.

JSW Group has a sports arm which provides support for the Delhi Capitals team in the Indian Premier League, as well as Bengaluru FC, a professional football team playing in the Indian Super League.

The company supports athletes in athletics, boxing and wrestling.


Indian dairy company Amul has also provided sponsorship for the IOA, worth a reported R1 crore (£96,000/$134,000/€113,000).

The company had been a sponsor for the IOA at previous Olympic Games, including Rio 2016. 

The sponsorship agreements will provide a boost to the IOA, after the organisation was forced to drop Chinese sportswear manufacturer Li-Ning as its official kit provider only six days after unveiling the uniform designed by the company for Tokyo 2020.

The IOA announced last month that it had taken the decision to sever ties with Li Ning it out of respect for the "sentiments of the people of the country".

Chinese companies have faced a backlash in India since 20 Indian soldiers were killed in a clash with Chinese forces in a Himalayan border dispute last year.

The IOA at that time decided to review its tie-up with Li-Ning, which was due to expire after this year’s rearranged Olympic Games in Tokyo.

Following criticism after the kit reveal, the IOA said the team will be unbranded at Tokyo 2020.