Panam Sports has thus become the first continental organisation in the Olympic Movement with a dedicated over-the-top (OTT) service that benefits the 41 National Olympic Committees and thousands of athletes of the Americas.

The digital makeover also includes the launch of the first Panam Sports Channel mobile application now available to download for free on the Apple and Google Play Stores.

Among the first offerings on the online platform and mobile app will be the Panam Swimming Qualifier for Tokyo 2020 and Cali 2021 which is being organised by the Swimming Union of the Americas (UANA) from April 29 to May 2 in Orlando, Florida.

This event will be shown exclusively on Panam Sports Channel to watch live and on-demand.

The service will also offer in-depth coverage of the Pan American Games, including behind-the-scenes features, athlete interviews and coaching seminars to watch on-demand.

"As Panam Sports we are taking a very important step in this fast-moving digital world," said Panam Sports President Neven Ilic.

"We have made a great investment because we believe it is essential to promote our sport, our athletes and to be able to reach more people throughout our continent.

"We know it is not an easy task, and that is why we need the support of the National Olympic Committees, the International Federations and the Pan American Confederations to ensure that this great dream that becomes a reality today will have the success that the athletes deserve."

In offering this new service, Panam Sports has partnered with Streann Media, the award-winning OTT platform provider founded in 2014.

"We are thrilled to bring new sports content experiences to the market. It is a great honour to partner with Panam Sports and bring stunning experiences to fans on all devices and platforms," said Streann Media co-founder and chief executive Gio Punzo.