This three-year agreement will see BYJU'S partner all ICC events, including the Men's T20 World Cup in India and the Women's Cricket World Cup in New Zealand.

BYJU'S will have access to extensive in-venue, broadcast and digital rights across all ICC events.

"We are excited to have BYJU'S on board as one of our global partners and look forward to having a great innings together," said Manu Sawhney, chief executive of ICC.

"Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU'S will allow that to be fostered by a wilder audience both young and old.

"BYJU'S has been an ardent supporter of cricket in India and we are glad to be partnering with a strong, young and dynamic Indian brand that has been inspiring millions of students to dream big.

"We look forward to the successful convergence of education and sports and hope to reach the hearts and minds of millions of young cricketing enthusiasts through this partnership."

The company is also set to work closely with the ICC to improve engagement with fans through innovative campaigns.

In August 2019, the company became the official jersey partners of the Indian cricket team.

"We are excited to partner with ICC in championing world cricket," said Byju Raveendran, founder and chief executive of BYJU'S.

"Sports is a big part of life for most Indians and cricket in particular, holds a very special place in our hearts.

"It is a matter of pride for us as an Indian company to represent our nation on a global platform like this.

"Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child's life."