Craig Burn has become the latest appointment of the senior management team of the 2023 International Cycling Union (UCI) Cycling World Championships in Scotland.
Burn joins the management team from Scottish Cycling, where he had served as chief executive since 2011.
He will take on the role of director of strategy, policy and impacts, where he will report directly to the World Championships chief executive Trudy Lindblade.
Burn has been credited with delivering transformational change at Scottish Cycling, with modernisation of the organisation helping to deliver increased membership, participation and revenue, along with medal success for Scottish cyclists at major events.
Scottish Cycling was also awarded Governing Body of the Year in 2018.
Lindblade welcomed the appointment of Burn, who is regarded as one of the country’s most experienced and accomplished sports management professionals.
"I’m delighted to have Craig join the 2023 Cycling Worlds senior management team as Director of Strategy, Policy and Impacts," Lindblade said.
"His extensive experience and in-depth understanding of the policy drivers, political landscape and priorities of the key partners and agencies in Scotland make him the ideal candidate to drive forward our plans for delivering a major event that delivers sustained positive impact across the four key policy areas of participation, transport, tourism and economy.
"We have big ambitions for the 2023 UCI Cycling World Championships to not only deliver an outstanding event but to also celebrate the unique power of the bike and all it can bring to our everyday lives.
"Craig’s work will be vital in achieving this as we work in collaboration with cycling and wider partners to amplify and unify their existing work and activity that will give everyone the opportunity to experience the freedom riding a bike can bring to their life."
Burn joins a senior management team which includes Phil Heselwood, Jonathan Rigby and Kate Steven.
Heselwood was appointed as the World Championships director of sport in November, having previously served in British Cycling’s major events team for 11 years.
He was involved in the organisation of the Glasgow 2018 European Championships, as well as the UCI Track Cycling World Championships in 2016 and the 2012 UCI BMX World Championships.
Rigby was appointed as director of commercial, marking and communications having served as commercial director at British Cycling, with former roles including marketing positions at BBC Children in Need and Manchester United.
Steven was named director of operations for the World Championships in November.
Steven served as head of operations at the 2019 UCI Road World Championships in Yorkshire, while she was part of the Organising Committee for the London 2012 Olympics and subsequently Head of Events at Glasgow Life during the preparation and delivery of the 2014 Commonwealth Games.
The first of its kind, the 2023 Cycling World Championships will combine 13 disciplines into one event, including road and track.
Four key policy drivers - participation, transport, tourism and economy - have been identified in regard to the positive economic and social change it is hoped the event will bring to Glasgow and the surrounding area.
The Organising Committee has also confirmed the appointment of independent sports marketing consultancy, Inside Edge as the global sponsorship sales agency for the World Championships.
Inside Edge will be responsible for marketing the sponsorship rights for the inaugural event, with the company having international exclusivity in marketing all available rights for the Championships.
The agency will work alongside the host and the cycling governing body to pool all rights and develop a single set of packages for global sponsors.
"The appointment of Inside Edge is a key milestone on our journey to 2023 as we look to bring on board brand partners who will help us successfully deliver this brand-new event and create meaningful societal change by celebrating the unique power of the bike to deliver on our important policy outcomes," said Paul Bush, 2023 UCI Cycling World Championships chair.
"Inside Edge’s experience, shared vision and data-led approach to help create purpose-led partnership opportunities will be vital to our success, and we look forward to working with them over the next three years."