World Rowing and Eurovision Sport have renewed their media rights agreement until 2024.
The deal, which will begin next year, covers Europe, the Middle East and Africa and continues a partnership which dates back to the early 1980s.
Three World Rowing Championships - in 2021, 2022 and 2023 - are included as part of the tie-up which replaces an existing four-year arrangement which expires this year.
European Rowing Championships in 2021, 2023 and 2024 are also covered although the 2022 edition - which will form part of the multi-sport Munich 2022 European Championships - falls outside of the deal's remit.
World Rowing Cup events in 2021, 2022, 2023 and 2024 are all included.
Twenty members of the European Broadcasting Union are covered by the arrangement including the BBC in Britain, RAI in Italy, TVE in Spain and ARD/ZDF in Germany.
Events will also continue to feature on L'Equipe TV in France.
"We are very pleased to have been able to renew our European broadcasting agreement with Eurovision Sport, with whom we have partnered since the mid 80s," said World Rowing President Jean-Christophe Rolland, France's coxless pair champion from Sydney 2000 who is also an International Olympic Committee member.
"With every renewal, the number of Europe's public service networks that cover rowing has increased, together with the amount of coverage we have received.
"We are all living through difficult times at the moment so it is particularly encouraging for World Rowing that we can continue to rely on Eurovision Sport and its membership to broadcast our regattas for at least the next four years."
The first event due to be covered by the deal is the 2021 European Rowing Championships in Varese in Italy, between April 5 and 7.
Eurovision Sport has announced similar agreements with sports including gymnastics and biathlon this year.
"We are proud to secure the rights for the World Rowing events for at least four more years," said the organisation's head of summer sports rights Andreas Aristodemou.
"The prolongation of this agreement, in a year severely disrupted by the ongoing pandemic, shows the strength of this partnership and our commitment to continue building the profile of rowing across our membership."