The French multinational investment bank and financial services company has partnered with the Rugby World Cup since the 1991 event in England, France, Ireland, Scotland and Wales.

World Rugby and Société Générale have extended their deal through to at least the 2023 tournament, awarded to France in 2017.

"We are delighted to be extending our long-standing worldwide partnership with Societe Generale," said World Rugby chairman Sir Bill Beaumont.

"The major French bank, Société Générale, shares values of integrity, solidarity, respect, discipline and passion with rugby, which have been evident during an association with the sport that stretches back more than 30 years."

World Rugby said it was on track to fill its worldwide partner inventory for the 2023 Rugby World Cup before the two years to go milestone after claiming it was "already experiencing record levels of interest for commercial partnerships".

"Société Générale has been an historical partner of rugby," said Société Générale chief executive Frédéric Oudéa.

"We share the sport's values of teamwork and commitment, and we want to support its development in an inclusive way around the world. 

"Our long-term engagement carries a special weight within the current sanitary context and economic uncertainty, which has affected the global rugby family. 

"It was both a natural fit and our responsibility to partner for the seventh time with the next Rugby World Cup in France in 2023."