World Rugby produced coverage of their flagship tournament in-house for the first time, working in partnership with International Games Broadcast Services (IGBS). 

The governing body claim it was the most watched rugby event ever, with more than 857 million people around the world watching through World Rugby's network of rights-holding broadcast partners.

This was an increase of 26 per cent from the previous tournament in England in 2015.

"The decision to take the broadcast 'in house' with a dedicated host broadcaster for the first time was rewarded with a very high quality production in partnership with IGBS," said World Rugby chief operating officer and Rugby World Cup head Alan Gilpin.

"This achievement is testament to the passion, talent and dedication of our staff and partners involved in the delivery of what will be remembered as one of the greatest Rugby World Cups of all time."

The award for the 2019 Rugby World Cup was announced during an online ceremony.

"We are grateful for this award," said World Rugby chief marketing officer Marissa Pace.

"Everyone worked tirelessly to put this production together and the output speaks volumes for the creativity, imagination and storytelling that we were able to convey in the broadcasts for Rugby World Cup 2019. 

"The objective was to engage the audience in innovative ways to create new rugby fans, and to capture the imagination of millions around the world who watched in record numbers. 

"We thank our production partners, IGBS, without whom we could not have accomplished our vision."

The 2019 Rugby World Cup took place in Asia for the first time, running from September 20 to November 2. 

South Africa defeated England in the final to earn their third world title.