The African Handball Confederation (CAHB) has refreshed its image by unveiling only the second logo in the organisation's history.
Members of the CAHB Council adopted the new circular logo at its meeting earlier this year and revealed it this month.
It features three main colours - blue, yellow and white - and the CAHB claim it has "distinct, clear lettering of the continental federation and a player rising from it, ready to shoot towards goal".
A spokesperson for the CAHB said the old logo "was not easy to exploit in the different ways in which we needed to use it".
"After consulting with brand and design experts we were all in agreement that it should change because it did not meet today’s visual requirements as there were too many elements and colours," the spokesperson added.
"The unisex handball player icon between the two letters ‘HB’ of ‘CAHB’ also highlights the word ‘Handball’ and is the most visible element of the logo due to its yellow tint - there is not any colour which is more joyful, inspiring and radiant as yellow; it is the colour of the sun, and one of the best colours to represent Africa."
The CAHB was established in 1973 and is the largest of the six confederations which make up the International Handball Federation.