Ski coverage is set to soar with Infront ©Infront

Wanda Sports Group company, Infront, has extended its agreement with the Ski Association of Japan around international media rights to all International Ski Federation (FIS) World Cup events.  

Due to ruu until the end of the 2025-2026 season, the new deal excludes Japanese territories and prolongs the agreement for another five years.

Included in the partnership are Alpine, cross-country, ski jumping, Nordic combined, freestyle, freeskiing and snowboard World Cup events.

Japan is scheduled to host two women’s FIS World Cup Ski Jumping events this season, in Sapporo on January 11 and 12 and Zao from January 17 until 19.

They are also due to two men's ski jumping FIS World Cup events in Sapporo on February 1 and 2.

In addition, there are FIS Freestyle World Cup competitions in Tazawako on February 22 and 23 and a men’s FiS Alpine Ski World Cup event on the same dates in Niigata Yuzawa Naeba.

Infront is becoming a considerable player in sports broadcasting, having also been appointed the international television rights holder for the 2020 World Athletics Continental Tour, selling rights into markets around the world.

They’ve also brokered a deal for German sportswear manufacturer Ziener to become the official clothing partner for the FIS Nordic World Ski Championships in Oberstdorf in Germany.