The Japanese organisation – also known as the National Federation of Agricultural Cooperative Associations – will back the event between November 6 and 10.

It continues their support of table tennis after they were also title sponsor of the 2014 World Team Table Tennis Championships in Tokyo.

At the Team World Cup, taking place at the Tokyo Metropolitan Gymnasium, they have been awarded exclusive rights in the food and drink category.

"We are delighted that ZEN-NOH returns as title sponsor of a major ITTF event in Japan," said Kimberly Koh, the ITTF's head of sponsorship. 

"We look forward to working with the Japan Table Tennis Association (JTTA) and ZEN-NOH to present an exciting and memorable Team World Cup, paving the way to more extensive cooperation in the future at further ITTF events globally."

Jinde Genichi, the President and chief executive of ZEN-NOH, added: "We at ZEN-NOH have had a great opportunity in the past to support ITTF events and, through that experience, we are proud to be title sponsor of the 2019 Team World Cup. 

"We look forward to welcoming people from around the world with our Japanese food."

The Team World Cup features 12 countries in each of the men's and women's tournaments.

Japan hosted the first edition in Chiba in 1990. 

The country's players Kasumi Ishikawa and Tomokazu Harimoto attended a press conference to announce ZEN-NOH's involvement.

"As you all may know, since the beginning of this year, both male and female Japanese players have been making great progress around the world," said JTTA President Sadayoshi Fujishige.

"Table tennis is a hugely popular sport throughout Japan and I look forward to seeing our players putting in proud performances and our fans providing strong support for the success of this event."