India's International Cricket Council (ICC) Men's World Cup match against New Zealand set a new record by delivering the highest ever concurrent views on Hotstar with a peak of 25.3 million, it has been claimed.
The previous record on Hotstar was at 18.6 million during the final of the Indian Premier League earlier this year.
"Concurrent view" is referred to the number of viewers who are watching the stream at each second so the number fluctuates as viewers join and leave the stream.
Viewers in India, though, were left disappointed as their side lost their rain-affected match at Old Trafford in Manchester by 18 runs.
The ICC also claimed that in the United Kingdom UK, event has now reached a unique audience of 20 million, even though there has been criticism that the tournament is not being shown live on free-to-air television.
Until now, matches have been broadcast on Sky Sports with daily highlights on Channel 4.
But, in a groundbreaking deal, Sky Sports have agreed that tomorrow's final between England and New Zealand at Lord's in London can also be shown simultaneously live on Channel 4 in the UK so more people will be able to watch the match.
The semi-final between England and Australia on Thursday (July 11) became the third most watched match for the event on Sky Sports after England versus India and India against Pakistan, attracting 465,000 new audience through live and highlights coverage.
England’s win over India at Edgbaston was the most watched cricket match within the UK across any format, since 2006.
This match saw a unique audience of 3.45 million on Sky Sports, with the audience peaking at 1.8 million during India’s unsuccessful second innings run chase.
Through ICC’s global broadcast partner, Star Sports, and ICC’s broadcast partners the event has been televised into over 220 territories on 46 separate television channels and the group stages were watched by more than 675 million unique viewers, it is claimed.
In India, the India versus Pakistan match delivered a rating of 14.8 across both Star and DD, while India's match against England delivered 18 million peak concurrent views on Hotstar, who are streaming the tournament in six languages - English, Hindi, Bengali, Tamil, Telugu and Kannada.
Across ICC’s digital and social platforms during the group stage, there have also been an unprecedented 2.6 billion video views. the world governing claim.
The official tournament social channels have added 12 million new followers in the space of six weeks and attracted 386 million engagements, with fans, the ICc revealed.
In addition, the official World Cup website has been visited by 65 million unique users worldwide and has had more than 250 million page views.
"We are absolutely delighted that the ICC Men’s Cricket World Cup 2019 has become one of the most watched sporting events in the world across TV and digital platforms," ICC chief executive Manu Sawhney said.
"These quite extraordinary numbers demonstrate how viewership habits are changing and the smart way cricket has adapted to deliver what fans today expect."