The #PARARio campaign is one of a number of projects to benefit from support received through the Organisational Capacity Programme (OCP), and joins a growing family of activities taking place as part of #TeamAgitos.

Since 2014 more than 1,500 people have been engaged in national workshops to develop their National Paralympic Committees (NPCs) through the OCP, including learning project management skills, promoting their NPC and raising awareness of the Paralympic Movement.

Former wheelchair rugby player Daniela Luchina is the head of the #PARARio campaign, which will be launched on August 29 and aims to raise awareness of Para-sports throughout the whole country.

“This is big, something we have never done before," she said.

"We want to make people across the country interested in Para-sports.

“We hope they will follow the Argentinian athletes and start talking about Para-sports. 

"And we should get more media attention as well.”

By the end of August, the social media campaign will be launched. 

Videos showing Argentina’s Para-athletes in their everyday life, combined with images and daily sport results from the Games, make up the strategy which will be used.

“In Argentina we live sports in a very passionate way, and we love feeling proud about our national athletes,” Luchina said. 

"We would like to reach as many people as possible in this way and we hope they will cheer for our athletes."

Luchina also explained why she is so committed to developing Para sports in her country.

“After my years as a Para-athlete, I felt I needed to give back something after everything that sports had given me,” she said.

“I needed to do more, and being able to spread the word about the Paralympic Movement was something I should not stop myself from doing.”