Breakfast and snacks giant Kellogg’s has been confirmed as an official partner of Team GB for the Rio 2016 Olympic Games ©Kellogg's

Breakfast and snacks giant Kellogg’s has been confirmed as an official partner of Team GB for the Rio 2016 Olympic Games.

The partnership means Kellogg’s will have Team GB marketing rights across its brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.

Kellogg’s will aim to bring the sponsorship to life through a full year of marketing and an activation programme, and will hope to create "category-driving events" across multiple channels.

Fans will have the chance to win tickets in the build-up to Rio 2016, while on-pack promotions will also be available during the Games.

The company also plans to announce a number of big name former and current athletes, selected as team ambassadors, to support the campaign in the coming months as they look to inspire people with stories of British Olympians.

Team GB is steadily taking shape with less than 10 months to go until Rio 2016
Team GB is steadily taking shape with less than 10 months to go until Rio 2016 ©Getty Images

"Kellogg’s products can be found in eight out of 10 British households - we are a staple of the British breakfast table and synonymous with getting the nation off to a great start in the morning - we are the champion of great starts," said Jonathan Myers, managing director of Kellogg’s UK.

"We are proud to be an official partner of Team GB and it’s a winning fit for us as we look to create excitement for retailers and shoppers across our cereal and snacks brands ahead of and during Rio 2016."

British Olympic Association chief executive Bill Sweeney added: "It’s great to welcome Kellogg’s back into the Team GB fold and join us on the road to the Rio 2016 Olympic Games.

"As an established and leading British house hold name, Kellogg’s is an ideal fit for Team GB and they come on board during an exciting time for our athletes, fans and partners with the Games less than 10 months away.

"Performance next summer in Rio is our priority here at Team GB and the support from Kellogg’s will go a long way to ensuring we can take the best prepared team out to Brazil and deliver a memorable Games."


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