Morgan, who during his 11 years at the IRB oversaw a £50 million ($80 million/€60 million) increase in commercial revenues, has more than 20 years experience within the sports industry having worked with the European Professional Golfers' Association (PGA), Arrows F1 and as chief executive of Premiership rugby team Harlequins.

He is now looking forward to contributing to the "on-going development" of the national governing body when he begins his new role on November 11.

"England Basketball has significant responsibility as the National Governing Body and I believe that I have the necessary experience in developing its profile and the exposure of the sport in England," he said.

"I am privileged in having this opportunity to be part of an organisation that has an ambition to progress in many areas.

"I hope to assist with this development through an approach which maintains the traditions and ethos of the sport combined with innovative and creative projects which are attractive to all constituents and participants."

Recent surveys show that basketball has become the most popular sport for 11-15 year olds in England since London 2012


England Basketball said Morgan's appointment "signifies the start of a new era for the national governing body" as it tries to build upon the London 2012 legacy.

His is the first of several key management team appointments due in the near future, aimed at helping to lead the growth of basketball within England and the United Kingdom.

It follows a large scale strategic review of the organisation, which has led to the appointment of seven new Board directors in the last 11 months, including an independent chairman.

"We were delighted with the quality of the candidates which led to Huw's appointment," England Basketball chairman Jan Hagen said.

"In Huw we have found a senior sports leader that can help us bring basketball to a much bigger stage.

"Obviously this is only the start, as Huw will need a strong team to support him.

"I am very much looking forward to working with Huw and all other stakeholders to continue to bring the sport together and drive it forward."

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