Designers Gilbert Rugby, say that the England 2015 ball artwork has been designed with performance and players in mind, while taking inspiration from the Modern Classic tournament look and feel that will be synonymous with the world's third-largest sports event.

During the design process, players were consulted and their input was central to the design of the new ball with special emphasis placed on ensuring that contrasting colours appear on the ends of the ball to enhance visibility for passing, while bold colours along the seams provide kickers with strong visual references.

The design also features the official tournament social media hashtag #RWC2015, highlighting the importance of social media for event owners and associated brands.

Established by William Gilbert in 1823, Gilbert Rugby has been one of the game's most longstanding and innovative suppliers of rugby kit and equipment and has been the official ball supplier of the Rugby World Cup since South Africa 1995.

The official Rugby World Cup 2015 ball